American Express Launches “Link, Like, Love” App on Facebook

American Express has launched a new Facebook app called “Link, Like, Love” that delivers cardmember deals and experiences based on the likes, interests and social connections of cardmembers and their Facebook friends.”

Starting today, on the American Express Facebook page, cardmembers can link their cards to the program and choose their favorite deals; American Express will send statement credits to cardmembers’ accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale. In the coming months, American Express will also deliver Membership Rewards® points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember’s Facebook social graph.

American Express also unveil a “Go Social” offer tool for small businesses to distribute coupon-less, location-based cardmember offers in Facebook Places and other digital platforms.

source:http://www.paymentsnews.com/2011/07/american-express-launches-link-like-love-app-on-facebook.html